Just for a momemt think of what software application you have used for the maximum time in the last few months.
I can bet in 99% of the cases it will be a browser.Sometimes when i or my wife we use the PC at home, i had been
observing that i had been using the OS mainly for login/logout and opening the browser.The OS is becoming less
relevant.This is what is leading to the google microsoft tussle.
The near future for the software lies on the browser.Why i am saying the near future, because may be in 10-15 years
there might be something much better then that, and thats the way the technology runs.If you start observing the
bigger companies you will see that most of them are becoming Service Oriented (in terms of providing services to client and not in terms of SOA) and they have started buying smaller
companies that create products.For the web the near future lies in the
1) Cloud - much hyped but useful, infact for a lot of startups its a boon.
2) SAAS - profitable business model if it picks up, you get a regular cashflow.
3) Web 2.0 - whatever it is one thing i am sure a good look and feel will always be important, whether
buying new pair of shoes from a store or a website, a good look and feel and a good user experience is
needed in both.
4) SOA - bigger companies have to follow this model now or then, the only thing they have to be sure of is
how much money they spend on it.
5) Marketing/Advertising - whether on the web or anywhere else, will always be important.Rarely anything sells
without marketing.Word of mouth creates a viral effect, if you are able to get in that phase your product has picked up.
6) Video - is one of the chief drivers of net, will always remain.
7) Porn - yes, and will always exist on the web, because of ease of use of access everywhere, because of the web.
8) Right Information - not sure how else to term it.There is plethora of info on the web, what is relevant and what is not is important.
Right now to buy a product you read 10-15 reviews on amazon/walmart to make a decision, but are you sure that, that review was written
by some genuine buyer and not by some sales person.I am not sure who has the time to write 1000 words of review for a small toothbrush
that they buy on the net.